Millennials were born into a world of infinite choice and have come to expect the unexpected in foods and beverages, including desserts. What attracts them to go out for dessert, rather than eating it at home, is simple—indulgences that are unique, customizable, or difficult for them to prepare.
One dessert category with steadily expanding sales is soft serve. According to Datassential, a market research firm for the foodservice industry, soft serve has grown 18 percent over the last 4 years and 11 percent between 2013 and 2014 alone. Why the resurgence? Millennials have great memories of eating soft serve growing up, so it’s a familiar favorite. But it’s also easy to customize with emerging flavors and and infinite number of toppings.
If you’re looking for a soft serve created to be unique, you might consider DOLE Soft Serve. Not only does it come in 6 delicious fruit flavors, it’s easy to customize to create LTO and seasonal offerings. Top it with fruit, chocolate chips, candy or nuts, shake on vanilla sprinkles, serve it float-style by pouring fruit juice or lemon lime soda, or combine flavors to create new taste sensations. And remember, getting customers to try new things and provide feedback is a great way to earn loyalty and know exactly what flavors they like. Enjoy!