Spring Forward with Our Newly Refreshed Mango Soft Serve

Refresh your menu with DOLE Soft Serve’s newly reformulated Mango. It’s bursting with more true to fruit flavor just in time for soft serve season. Plus, the tropical fruit is on trend as the hottest flavor of the new year.

Mango is described as “the king of fruits”. Its flavor sends taste buds into pure tropical bliss. In the reformulation, our goal was to achieve a smooth, succulent fruit flavor without the use of artificial colors or flavors and WE DID IT! The improved taste doesn’t compromise our soft serve’s steadfast attributes – vegan friendly, dairy free, nut free, gluten free, fat free, and cholesterol free.

Expand applications outside of the traditional cup or cone. Consider adding tropical floats and smoothies to your menu. Mintel’s Menu Insights for January 2017 illustrates that consumers are showing strong interest in fruity beverages featuring mango and peach. Also, mango and strawberry flavor combinations have grown by 67% on smoothie menus over the last two years[i].

Please request a sample of new DOLE Whip mango. Your customers will vouch for the sweet, delicately tart, incredibly good, new and improved flavor.

[i] Mintel. Menu insights: Beverage Favor by time period. Mintel Reports database. January 2017. Accessed January 11, 2017.

5 Best Gifts for Pineapple Lovers

The tropics are trending right now. And the subcategory that’s taken the world by storm? Pineapples. They’re popping up everywhere—from popular recipes to fashion items and even interior décor. If you have a pineapple lover in your life, or just want a reminder of warm weather, check out this quick list of troptastic pineapple gifts.

1. This 3D shoulder bag.

If it’s bright and sparkly, yes I want it.

2. This classy lampshade.

Let your pineapple shine.


3. This garden pineapple that says “welcome to paradise.”

Garden Pineapple
So much better than a garden gnome.


4. This motivational bathroom scale.

Keep your summer body all year long.


5. This pineapple-shaped thumb drive.

Saved by the pineapple.


6. BONUS ITEM! This delicious pineapple soft serve mix.
Soft Serve

DOLE® Pineapple Soft Serve Mix is always in season. Not only is it bursting with sweet pineapple flavor, it’s better for you than most frozen treats. Low on calories and made without artificial colors, your customers will love the refreshing taste as much as the health benefits.


DOLE Whip™ vs. DOLE® Soft Serve

What is DOLE® Soft Serve? And What is DOLE Whip™?

As the manufacturer of DOLE Soft Serve, this is one of the most common questions we get. Allow us to clear up the confusion.

One of our strongest emotional connections with consumers is the iconic DOLE Whip treat, sold at Disney® parks, commonly in the form of a delicious float. Anyone who’s enjoyed DOLE Whip will instantly recognize the delicious taste and tropical flavors of DOLE Soft Serve – because they are, in fact, the same product! We just call them by different names, and here’s why.

Originally, the Dole Food Company made the DOLE Whip soft serve mix themselves. As demand grew, DOLE strategically licensed the brand to Kent Precision Foods Group, the leader in dry mix foods, who now exclusively produces the magical mix that makes DOLE Whip.

Outside of Disney Parks, the mix is sold and marketed as DOLE Soft Serve. Around the country, independent frozen yogurt shops (like Menchie’s) and tourist attractions (like Dodgers Stadium) serve DOLE Soft Serve. And since the name “DOLE Whip” is so familiar among consumers, we encourage the use of this alternate name on store signage, on menus or even for advertising.

However, “Disney” is a trademarked brand, and all its properties are protected by copyright. So when using the DOLE Whip or DOLE Soft Serve name, operators must avoid referring to or implying a connection to Disney to avoid pesky trademark infringement.

To sum up, the names “DOLE Soft Serve” and “DOLE Whip” can be used interchangeably. The pineapple flavor is most popular at Disney Parks, but a total of 6 bold, refreshing fruit flavors are available for purchase—Pineapple, Orange, Strawberry, Raspberry, Mango and Lemon. And since it’s dairy-free, fat-free and vegan, DOLE Soft Serve appeals to more customers than ever.

If you want to get a sense for just how popular this treat is, just search “DOLE Whip” on Twitter or Instagram – then contact us when you’re ready to purchase.

How to Achieve a DOLE Whip – Mixing Video

We recently released a new instructional video that shows foodservice operators how to properly mix their soft serve mix. The video showcases the four steps necessary to achieve creamy, consistent soft serve. The first step involves filling the complimentary mixing bucket with water to the set fill line. Second, the operator begins to stir the water, creating a vortex, and slowly pours in the mix until dissolved. Third, more water is added to reach the second fill line. The product is stirred one final time before it is poured into a soft serve machine for immediate use or chilled in a cooler for up to 48 hours. The mixing video can be found on YouTube https://www.youtube.com/watch?v=U1pEsrSHhnM.

If operators have any questions about the mixing video or DOLE Soft Serve, please contact customer service at (800) 442-5242 or leave a comment on this blog and we will get back with you shortly. Make sure to follow us on Facebook and Twitter.

Should Your Soft Serve Be Vegan Friendly?

We tell you that DOLE Soft Serve fruit flavors are vegan, but what does that mean and who really cares? First, you might be surprised but veganism, the practice of abstaining from the use of animal products including eggs and dairy, is growing in popularity. Former president Bill Clinton has taken up the lifestyle as well as celebs like Usher, Ellen, Mike Tyson and Alanis Morissette among others.

Vegan bloggers that help other vegans find places to eat at Disney Parks.

Vegan Disney World helps other vegans find places to eat at Disney Parks.

We thought we would reach out and get an expert’s opinion on what’s happening in the “vegan” community…and who better to help us but our friends at Vegan Disney World. Our DOLE Whip at Disney Parks is enjoyed by millions of people, including those that choose it because it is dairy-free. Below is a quick Q&A:

  1. Tell us a little about “Vegan Disney World”. Vegan Disney World is a blog created by two vegans who found it difficult to know what was vegan in Disney World. We thought that other people were probably in the same situation as us…not knowing what foods are vegan throughout the parks. We decided to create a blog to function as a database for other vegans to find where they can eat. We also feature reviews and tips about our experiences in the parks.
  2. Why do you think it is important for people to eat vegan? We believe all lives are equal, we don’t feel that we need to eat animal products to sustain a healthy life. If more people showed compassion to animals the world would be a better place. We also feel that being vegan benefits the environment because of the waste that factory farming creates.
  3. How difficult is it to follow a vegan diet? What are its biggest challenges? We personally don’t find it hard to follow a vegan diet, with that said we know being vegan isn’t for everyone. If we can just make people aware of the amount of vegan foods that are available to us then maybe people will adopt a low meat diet or even switch to veganism. We both loved cheese before we went vegan, but luckily there are so many substitutes for ‘non vegan’ items that it is incredibly easy to eat vegan. You can even get a vegan cheese pizza from Pizza Planet in Hollywood Studios!
  4. Do you feel vegans are concerned about packaging as well as the food? How easy is it to find out whether or not a product’s packaging is considered vegan? We think that vegans are more concerned with the contents of their food rather than the packaging. It is pretty hard to find out if a product uses vegan packaging unless stated on the package itself. (Sidenote: DOLE Soft Serve packaging is 100% vegan friendly. We go the extra mile!)
  5. Are you optimistic about the future of veganism in foodservice? What changes have you seen in the last few years and what do you anticipate over the next five? Yes, in the years we have been vegan, we have seen a rise in vegan items at the grocery store and in Disney World. When we first went to Disney together in 2012 we basically lived off of veggie burgers and french fries. Now we can enjoy Dole Whip Floats, samosas, pizzas, Gardein based meals and many other items just on Disney property. I can only imagine what kind of vegan options I will see in the future, vegan substitutes have come a long way and I think people are becoming more aware of their food and where it comes from. The more we demand of good healthy options, the better options we’ll see.
  6. Any advice for a new vegan? Don’t give up, try eating some the vegan substitutes of your old favorite foods. Don’t eat those all the time but they can do a huge help in your transition to veganism. Do it for the right reasons, if you choose to eat vegan because of compassion for animals you will find it very easy to cut out animal based products.

As a whole, veganism might not be reason enough to change your menu but when you break it down, you’ll see it isn’t something to ignore. The most recent data we found came from a Gallup poll in 2012 and reported 5% of Americans identify themselves as vegetarians and 2% vegans. This potentially translates to 6 million vegans and 15 million vegetarians that visit restaurants and frozen yogurt shops across the USA on a regular basis.

Aside from this group not wanting to harm animals, many vegans and vegetarians adopt a plant-based diet because they believe it will help them live longer and prevent diseases like heart disease and cancer. Another benefit to this restricted diet is the component of healthy weight maintenance. Meats and dairy are higher in calories and fat; eliminating these foods allow people to eat with less calorie counting and worry.

Just add water to DOLE Soft Serve dry mix

Five yummy vegan fruit flavors

One catch…Although our mango, strawberry, raspberry, pineapple, orange and NEW lemon flavors are classified vegan; the actual “swirl” is up to the operator and their preparation. Our mixing instructions suggest using water, however, some operators may add additional ingredients. In order to keep DOLE Soft Serve vegan and dairy-free, all that is needed is water. If any other ingredients are added (ex. soda, milk, live or active cultures, alcohol), we cannot guarantee the finished product is classified “vegan”. Be sure to ask the operator about prep methods if you are concerned.

We’re optimistic that you’ve found our blog searching for vegan soft serve. If we’re right, please leave us a comment and we’ll ship you samples. Only requirement is a soft serve machine!

The Science Behind the Taste

Disney fans love their DOLE Whips!

Some call it the taste of summer!

Our flavors have been described as “bold”, “fruity”, “creamy”, and “sweet”. With six fruit flavors, all boasting a unique taste, our Lemon, Mango, Orange, Pineapple, Raspberry and Strawberry soft serve flavors satisfy taste buds over and over again. A great testament to these flavors is the fan base for DOLE Whip at Disney Parks. DOLE Whip fans (Sweeney, 2014) are helping spread the love of DOLE Soft Serve throughout the country. Through social media, we hear about new vendors selling our products almost every day. Whether it’s a local soft serve or snow cone shop, a popular nationwide frozen yogurt franchise or an independent entertainment business bringing soft serve to catered events, operators are excited to offer customers this craveable soft serve.

So why is there such a following for DOLE Soft Serve? We like to think the ingredients and formula cater to many factors of the perception of taste! In a recent FONA International newsletter, Taste Factors (Lori Walker, 2014), they analyze the 11 factors of experiencing taste. Here’s a snapshot:

Age As we age, taste buds degenerate.  It takes more flavor to taste the same taste over time!
Meals What a person eats at one meal can affect the taste of the next meal.
Hunger The hungrier a person is the more they will crave and enjoy the taste of sweet or salt.
Smoking The chemicals in cigarettes decrease the taste buds identification ability.
Obesity Severely overweight individuals have less sensitive taste buds.
Pregnancy Nearly 2/3 of women experience changes in taste during pregnancy.
Colds or Allergies Smell and taste go hand in hand. If you can’t smell food because of a stuffy nose, you won’t be able to taste it either.
Disease People with diseases such as cancer or eating disorders have a reduced sense of taste.
Temperature The temperature of a food or beverage greatly impacts taste.
Adaptation The order in which you eat affects your ability to differentiate the taste of each food item.
Solid vs. Liquid Taste buds can only detect flavors that are dissolved in liquid. Thank goodness for saliva!
Orange Goodness

Taste the tangy fruit flavor!

What does this mean for DOLE Soft Serve? Soft serve is just that…cold and soft; two attributes to more sensitive tastes. Fruit flavors are strong so they are detectable to even the least sensitive taste buds of consumers. Also, since DOLE Soft Serve is usually eaten for a snack, there are no other foods involved to compromise the taste, except for a liquid that could be poured over the soft serve, which just brings out the flavor! Aha…the secret to the DOLE Whip!


Lori Walker. (2014, May). 11 Factors Influencing Taste Perception. Flavor News.

Sweeney, V. (2014, May 4). Disney’s Dole Whip: A MUST EAT While At Magic Kingdom. Orlando, FL, USA: YouTube.

Sunshine in a Cup – The Tale of the Legendary Dole Whip

DOLE® Soft Serve is delighted to bring our readers a guest article written by Daniel Butcher originally printed in Celebrations Magazine in 2011. Celebrations Magazine revisited the article before giving us permission to release on our blog. Note: Precision Foods referenced in Butcher’s article is now Kent Precision Foods Group www.precisionfoods.com  and the new marketing manager for DOLE Soft Serve is Jamie Schwartz.

Over the years, DOLE Whip has built quite the fan base!

Introducing the DOLE Whip *image from disneyfoodblog.com

A group of intrepid explorers have trudged across the bridge into an exotic and lush land. Around them they can hear the beat of the drums that scream adventure. The large and rare disneyodendron eximus tree, once home to a well-known Swiss family, is in sight, flying carpets are around the corner, and pirates are rumored to be up ahead.

The prospect of adventure is tantalizing, but the heat is unbearable. Only the prize marked on their map will cool them and quench their thirst, so they set off in search of their quest. Finally, the adventurers have arrived at Aloha Isle, home to the infamous Dole Whip. Thankful for this refreshing oasis in the midst of the jungle darkness, the explorers reward themselves with a treasured treat that has become the stuff of legend.

Introducing the Pineapple

The story of Dole Whip begins with the history of the Dole Food Company, Inc. The roots of this well known fruit and vegetable corporation go back to 1851 with the founding of Castle & Cooke by Samuel Northup Castle and Amos Starr Cooke, who were missionaries to Hawaii. Castle & Cooke started as a general goods store selling items ranging from farm equipment to medicine. The partnership was highly successful and they reinvested their profits into Hawaiian industries, such as sugar. In 1931, Castle & Cooke bought an interest in the Hawaiian Pineapple Company which had been formed by James Drummond Dole in 1901. Dole was a Harvard educated businessman who changed the paradigm for pineapple sales. Instead of selling fresh pineapples, Dole built a cannery and canned his product for sale. Dole’s endeavor was a success and outgrew established markets in Hawaii and California. With Dole pineapple packaging production increasing due to automation, Dole began selling the exotic treat of pineapple to the mainland. The campaign was a success, with Americans wanting to add something different to their dinner tables. The popularity of pineapple with American consumers is often credited to Dole’s efforts. By 1918, Dole was packaging one million cases of packed pineapple, and the Hawaiian Pineapple Company continued to expand under Dole’s leadership. But the Great Depression led to a decline in pineapple sales, and Castle & Cooke gained majority control of the Hawaiian Pineapple Company in 1932. Soon after, they began to use the Dole name on the Hawaiian Pineapple Company’s pineapple products.

On May 20, 1958, the retired James Dole passed away after suffering a heart attack. In 1961, Castle & Cooke purchased the remainder of the Hawaiian Pineapple Company and the Standard Fruit Company that imported bananas. From the creation of a local general store and James Dole’s dream of a pineapple plantation, a multi-billion dollar corporation was born.

A New Treat Comes to Disneyland

Disney fans love DOLE Whip

DOLE Pineapple Soft Serve is used in the DOLE Whip

When Walt Disney’s Enchanted Tiki Room in Disneyland opened on June 23, 1963, the attraction was sponsored by United Airlines. In 1976, the Dole Food Company replaced United Airlines as the corporate sponsor of the attraction, beginning a highly successful relationship between the Dole Food Company and the Walt Disney Company. In the 1980s, Dole sought a new product that they would offer in Disney parks. The result was a soft serve treat alled Dole Whip. The Dole Food Company originally manufactured the dry powder mix used in soft serve machines to make Dole Whip. However, in time they contracted with Precision Foods Inc, a food manufacturing company founded in 1992 that specializes in dry mix products, to exclusively prepare the Dole Whip mix. The ingredients of Dole Whip, and its distinctive pineapple flavor, are combined at the Precision Foods’ plant in New Sharon, Iowa. Precision Foods offer seven flavors of Dole soft serve mix including pineapple, orange, strawberry, raspberry, mango, vanilla and chocolate.

Finding the Prize

Within the Walt Disney World Resort there are two locations where Dole Whip can be found. First, and the most popular, is Aloha Isle in the Magic Kingdom’s Adventureland. At this location, Pineapple Dole Whip soft serve is available in a cup or as part of a pineapple float, a combination of Dole Whip and pineapple juice. Besides pineapple, Guests can also purchase vanilla and orange soft serve which can be swirled to make a delicious combination of flavors. A cup of Dole Whip and a Pineapple Float each cost under $5, making them affordable (and popular!) treats. The pineapple float can also be made with either orange or vanilla soft serve. As one enjoys their Dole Whip in the middle of the sights and sounds of Adventureland, one cannot help but feel like they are in the midst of a tropical adventure.

But Aloha Isle isn’t the only place you can find this coveted treat. The second location, less familiar to Guests, is Captain Cook’s Snack Company at the Polynesian Resort. Here Guests can fill their own cups with delicious pineapple Dole Whip or swirl pineapple with vanilla at the self serve machine. As an additional bonus to Guests, Dole Whip and Pineapple Floats are snack options for those using the Disney Dining Plan.

At the Disneyland Resort, pineapple Dole Whip can be found in front of Walt Disney’s Enchanted Tiki Room at the Tiki Juice Bar, hosted by Dole. As with its Adventureland counterpart, Guests visiting the Tiki Juice Bar can purchase a pineapple Dole Whip in a cup or a Dole Whip Float with pineapple juice for under $5 (Plus, you get an umbrella and a cherry). Additionally, California Guests in the queue for the Tiki Room can order a Dole Whip while they wait.

Dole Whip Beyond the Parks

There are a variety of locations beyond the parks where Dole Whip aficionados can find their favorite treat. Some adventurous souls have even attempted to duplicate the exotic concoction in their home kitchens.

You might expect to find the Dole Whip somewhere in Hawaii, and you would be right! While the Walt Disney World and Disneyland resorts are the two primary distributors of Dole Whip, a third is the Dole Plantation three miles north of Wahiawa, Hawaii. The Dole Plantation started in 1950 as a fruit stand in the original Dole pineapple plantation. It has since grown to become a major Hawaiian tourist attraction as well as a tribute to the legacy of James Dole and his role on the pineapple industry. Attractions on the plantation include the Pineapple Express Train Tour, a 20-minute tour of the plantation that educates guests on the history of the pineapple. Additionally, guests can tour the plantation garden filled with native plant species, while the more adventurous can explore the 2.5 miles of paths in the World’s Largest Maze. More importantly (for our purposes), you’ll find the Country Store where you can find the “world famous” Dole Whip. And unlike a Disney park, you may find some two-for-one coupons for twice the treat!

According to Lynette Oliver-Roeder, Frozen Dessert Manager for Precision Foods Inc., the Disney experience helps spread the distribution of Dole Whip beyond the parks. A common story for Precision Foods Inc. sales representatives is when an independent restaurant owner will stumble upon Dole Whip, either at Walt Disney World or Disneyland, and fall in love with the refreshing and unique pineapple taste. They will then contact Precision Foods Inc. to find out how they can sell Dole Whip in their own establishment. As long as they have access to a soft serve machine, they are able to purchase the Dole Whip mix and help bring part of the their Disney experience to their own customers and guests. With that being the case, you never know where you might find a Dole Whip. It could pop up anywhere, from the Minnesota State Fair, Luther College in Decorah, Iowa, or self serve yogurt shops across the United States.

Can’t wait for your next Disney trip or Dole Whip discovery to enjoy that scrumptious treat? Well, never fear; you can purchase the Dole Whip mix online, and a search of the internet will turn up videos that demonstrate how the mix can be used at home. However, Oliver-Roeder notes that Precision Foods, Inc. does not endorse the mix for home kitchens. The mix was designed for commercial soft serve machines and they cannot guarantee the consistency of Dole Whip prepared through other methods. Fans have also attempted to clone Dole Whip using other ingredients at home. A search of the internet will uncover numerous at-home pineapple Dole Whip clone recipes. Some recipes rely on pineapple juice, while others use canned pineapple to give the final product its pineapple flavor.

Regardless of the recipe or one’s kitchen equipment, be aware that without a soft serve machine at home, recipes cannot capture the texture of Dole Whip even if one reproduces the pineapple flavor. Simply put, one can never truly reproduce the sight, sounds, and texture of Dole Whip at home. Dole Whip truly is the snack of the adventurous.

The Dole Whip will remain a favorite Walt Disney World Resort snack for years to come. Originally crafted for Disneyland, it has created a cult following amongst its fans. And for those fans, the discovery of unexpected Dole Whip or the attempt to duplicate the snack at home is one way to bring one closer to vacation memories.

Yummy DOLE Pineapple Soft Serve

Yummy DOLE Pineapple Soft Serve

For all of us who love Dole Whip, we wish all,:

Dole Whip, Dole Whip, in a dish

For you every day I wish

In a float or in a cup

I can’t wait to eat you up!

—Mollie, A

Article reprinted by permission of Celebrations Magazine, Discovering the Magic of Walt Disney World. To read more about Walt Disney World and for information on subscriptions, please visit www.celebrationspress.com.

Article written by Daniel Butcher, husband and father of two in a family of Disney enthusiasts.Daniel has degrees in history from Iowa State University. He blogs about living between Disney experiences at http://betweendisney.blogspot.com and discusses Disney’s Marvel Cinematic Universe at www.welcometolevelseven.com.

A “Sweet-Heart” of a Treat

February is American Heart Month. When it comes to your heart, what you eat matters. Heart Disease is the leading cause of death for both men and women in the United States and Stroke ranks #4. The American Heart Association published prevention measures that can help you stay healthy!

A Sweet-Heart of a Treat

A Sweet-Heart of a Treat

The first step toward a healthy heart is eating a healthy diet. We love that our soft serve can support your dietary goals! Obesity and cholesterol are two important factors in heart wellness. Our product has no cholesterol, 0g trans fat, no saturated fat and is fat free!

A second step to a healthy heart is adding more fruits and vegetables! Soft serve is great topped with fresh fruit or fruit juice. Without adding cholesterol or calories, patrons topping their soft serve with fruit or 100% natural fruit juice can enjoy a guilt-free dessert packed with vitamins, minerals, and antioxidants. If you’ve been to Disney Parks you’ve heard of DOLE Whip and DOLE Whip Floats. People all over the world love fresh pineapple juice served over Pineapple Soft Serve!

For nutritional and ingredient information click here. For more information on heart healthy diet and nutrition visit: http://www.mayoclinic.org/diseases-conditions/heart-disease/in-depth/heart-healthy-diet/art-20047702?pg=1

Make Your Operation a Destination in Just A Few Easy Steps

What is creamier than sorbet and doesn’t have the tartness of frozen yogurt?  Yep, you guessed it (wink)…DOLE® Soft Serve! Now, let’s make sure you feel comfortable mixing, pouring and serving!

First things first, the mixing and pouring

Dole Mix Instructions Image

Step 1 – Fill a clean DOLE® mixing bucket with cold tap water to the 1 gallon line (indicated on the bucket)

Step 2 – Add the entire bag of DOLE® dry soft serve mix

Step 3 – Stir with wire whisk until completely dissolved (about 2 minutes)

Step 4 – Add additional cold water to bring the mixture to the 2 gallon line (indicated on the bucket)

Step 5 – Stir again with wire whisk until completely mixed (about 30 seconds)

Step 6 – Pour the mixture into your soft serve machine OR cover and place in your refrigerator for up to 48 hours (FDA requires product temp to reduce to 41° F within 4 hours)

Now the serving…

Depending on your soft serve machine’s freezing times (refer to your owner’s manual), you should have eatable, cone ready soft serve in about 10 minutes! The liquid yield for each mix is 2 gallons per bag or 8 gallons per case.  You can get about 89 – ½ cup prepared servings per bag and about 356 – ½ cup prepared servings per case. That’s a lot of soft serve!

Dole OrangeStep 7 – Plan for Crowd Control. We hear that DOLE® Soft Serve is addictive! Our recipe attracts repeat business!:) Check out The Tiki Juice Bar at Disneyland! https://www.youtube.com/watch?v=ReQL0bzXbFM