A Visual Treat: Frozen Treats Infographic

Several months ago, our sister brand, Frostline® created a blog post that defined a variety of different frozen treats. Since we are committed to offering the best information about the frozen treats industry to our customers (and we like to make pretty things) we decided to turn it into an infographic for your handy, dandy reference.

If you need a quick refresher, or an easy reference to the world of frozen delicacies, check out this visual guide. Feel free to print it out and hang it on your wall, too – just try not to lick it.

KPF1540 Frozen Treats Infographic (3)

Celebrate America’s Most Delicious Holiday

Summer is heating up, and that means National Soft Serve Day (August 19th) will be here before you know it. Lucky for you, our sister company Frostline®, is the unofficial sponsor of the holiday. That means we have the inside scoop–or should we say swirl? –on all things National Soft Serve Day, and we want to help you close out summer with an epic celebration. It’s easier than you might think to bring the frozen fun to your soft serve operation, and there’s no better way to attract customers than with a party.

First, whether you’re already a Frostline customer or not, visit their website to learn how to order your complimentary Celebration Kit. All you have to do is contact them, and they’ll send you a kit– no strings attached – that will arrive at your doorstep in just a few business days.  Inside, you’ll find signage to hang up in your store and a step-by-step playbook on how to promote National Soft Serve Day.

Also on their website, you can download a set of unique images to use in your own social media to help bring customers to your store. In addition, you can learn more about our friends at PAICRA (People Against Ice Cream Related Accidents), whose sole mission is to bring awareness to the dangers of hard-packed ice cream. By serving soft serve, you’re making the safer choice and resting the wrists of your employees.

National Soft Serve Day is better with friends. So on August 19th, join us (and Frostline) in raising a cone to America’s most delicious holiday. Be sure to share your photos and videos on Facebook and Twitter, tagging Frostline and #NationalSoftServeDay.

And since the party begins and ends with soft serve, be sure to stock up on your Frostline Soft Serve Mix now.

 

 

How DOLE and Frostline Work Together to Meet Operator and Consumer Demands

A guest blog from Paul Schmidt, president Floyd B. Case, Inc.

DOLE® Soft Serve – A New Excitement

We have had the pleasure of representing Kent Precision Foods Group (KPFG) for many years. Selling such great products has always been fun and experiencing the company’s growth and changes has been great.

Our new focus is on an old friend, DOLE Soft Serve. With the addition of “Vegan” to our products’ attributes, our new packaging and now our new Lemon flavor, it is sort of like a re-birth of these great products and powerful brand.

A Success Story – LimeBerry Yogurt

We recently made contact with a regional yogurt chain called LimeBerry Yogurt. They have 17 units in the Pacific Northwest and have always used a liquid dairy mix as their exclusive product offering. After a few calls they gave us an audience and a machine to use for testing. I think this opportunity was due, in part, to having the DOLE brand as it gave a dry mix program real credibility.

Needless to say, they loved the products and tested all the flavors over the next two weeks. They have settled in on Pineapple, Orange and Lemon and we are in the process of getting these items set up on our local Sysco house.

Let Them Know about Frostline® Frozen Treats

While we were testing DOLE I brought down a couple of Frostline sample kits along with some Flavor Packets. With the success of the DOLE items they agreed, somewhat reluctantly, to play around with the Frostline items. DOLE was one thing but a lactose free soft serve mix was not what they were looking for.

Always Keep a Flavor Packet in Your Back Pocket

A product supply issue from the manufacturer arose and LimeBerry was without a top-selling seasonal flavor during a critical time of the year. For a frozen yogurt store, not offering a popular, holiday flavor during the slower, colder months could be detrimental to their bottom line.

In a bind, they decided to mix up some Frostline (using 7 quarts of water) and a Peppermint flavor packet. They loved it! Some of their customers (and franchise owners) even preferred it to the previous brand’s peppermint flavor. Frostline and our flavor packet program really saved them and their holiday sales but, more importantly, it opened up a new concept that they would never have considered before; having a dry mix item that they could flavor themselves as a regular item and a back up for when they run out of product.

Hello Frostline

Now, they are buying Frostline Vanilla from Sysco. The owners are helping us convince the rest of the franchisees that they should add Frostline to their rotation and speak passionately about all the things we discuss when presenting Frostline: no storage issues, excellent back up item, easy to mix, lactose free, great flavors and lower cost.

Lessons Learned

For me, there have been a few lessons learned.

1. Our DOLE products are powerful and timely items for today’s yogurt shops.
2. Once DOLE is accepted it opens the door nicely for Frostline.
3. Frostline and our Flavor Packets are not only good enough to compete with the best frozen yogurts, but they truly help fix some of the most basic challenges that these operators face.

Good Selling!

Contact information for Floyd B. Case, Inc., Marketing-Consultants, 1050 SW Stephenson St., Portland, OR 97219, (503)-476-4404

Find DOLE Soft Serve Mix at a Gordon Food Service Store Near You

170 Locations Nationwide

170 Locations Nationwide

If you are a restaurant, non-profit, hotel, day-care, caterer or party planner, you are familiar with big warehouse stores like Costco and Sam’s. They  have carried products in bulk for many years but there is a new player in town – one that doesn’t have a club membership fee – the Gordon Food Service Store. Have you seen one? These 170 stores are located primarily in the Midwest but can also be found in Florida, Kentucky, Tennessee and Pennsylvania. For a location finder, please click here.

Gordon Food Service Store stocks Orange and Pineapple flavors.

Gordon Food Service Store stocks Orange and Pineapple flavors.

The Gordon Food Service Store is a division of Gordon Food Service, the nation’s largest family-owned foodservice distributor. Why are we telling you about this store? Because they stock DOLE Soft Serve’s soft serve mix varieties in Pineapple and Orange. The chain also sells our Frostline Simply Smoothies™ base mix as well as our Frostline Chocolate and Vanilla soft serve mixes.

The benefit of shopping at a Gordon Food Service Store is that you get the expertise of a foodservice company that understands the complexities of cooking in bulk and the time limitations for shopping. Their goal is to line their shelves with the most popular food service products including restaurant supplies, paper products and refrigerated, frozen and dry foods so that you can get what you need, when you need it, at a price that works. Plus, for smaller businesses, shipping charges can really eat into food costs. If you’ve located a store near you, it might be worth the trip to stock up on dry soft serve and frozen beverage mixes. With a year shelf-life, there isn’t the worry of spoilage. For more food cost savings, their website houses money-saving coupons and a weekly savings ad. Another value-added benefit through Gordon Food Service is custom menu planning with Menu Wizard and Gordon GO!, a loyalty program.

After all, it’s nice to experience something new in the New Year that could save you time and money.

No membership fee at Gordon Food Service Store

No membership fee at Gordon Food Service Store

 

Kent Precision Foods Group Offers Foodservice Soft Serve Solutions for Every Business Model

2014 Dole Soft Serve

Choose which scenario best describes your situation:

a. A cafeteria of hungry college students waiting in line for a frozen treat

b. A kid-friendly restaurant using complementary soft serve as a perk for dining in

c. A froyo franchise with several hoppers waiting to dispense the next imaginative flavor

d. A small frozen beverage store wanting to serve soft serve and smoothies

e. Not listed above but ready for marketable, easy to make, deliciously profitable soft serve

If you answered a, b, c, d or e, you’ve come to the right place! Kent Precision Foods Group offers a soft serve mix that will meet your needs. Let’s begin with your machine or machine: ElectroFreeze, SaniServ, Stoelting, or Taylor? No problem.  In fact, Frostline® and DOLE® Soft Serve work in all commercial soft serve machines.

Why Frostline®? Why DOLE® Soft Serve?

The biggest distinguisher between the two brands is Frostline® is a smart choice for businesses looking to offer basic but appetizing soft serve flavors: Vanilla, Chocolate and Swirl. It is a cost effective frozen dessert that tastes great! In addition, if you have multiple machines or would like to offer fun, seasonal flavors, Frostline® offers flavor packets that can expand your menu 17 or more times.

DolePineapple_BigDOLE® Soft Serve is the perfect choice for businesses with multiple soft serve machines or businesses located in a community that demands a nutritional “niche”. DOLE® Soft Serve fruit flavors are vegan friendly, dairy free, fat free, cholesterol free, gluten free, lactose free, and made with natural colors. Offering five fruit flavors, as well as Vanilla and Chocolate, easily provides an attractive, solid, palate-pleasing menu for soft serve businesses. Kent Precision Foods Group has had the pleasure of partnering with DOLE®, one of the most recognized and trusted brands in real fruit flavor, for over 17 years.

What About Taste?

Confidence is KEY! How can you be confident your patrons will keep coming back for more? TASTE! It would be unthinkable for us to offer anything less than delicious! Recent Technomic research states 94% of operators say taste is the main criteria when selecting a soft serve brand. Both Frostline® and DOLE® Soft Serve offer a sampling program. Please contact your foodservice broker or contact us for more details.

Dry Mix IS Better All Around

Why dry? Both Frostline® and DOLE® Soft Serve are packaged dry for many reasons. First, the largest benefit is cost. The only difference between dry mix and liquid mix is WATER. Adding water to the product before shipping passes along unnecessary costs to you in product and shipping. It also forces the manufacturer to add preservatives, which is a hot topic (Hood, 2014) in today’s news. Moreover, purchasing dry mix eliminates the worry about ordering too much or too little product because of expiration, refrigerated storage capacity and waste. We simplify the mixing process with complementary mixing buckets and whisks, mixing videos, and easy to follow instruction sheets.  Plus we always support our customers with recipes, posters, flavor strips and an array of other marketing materials.

Beyond the Cup and Cone

Frostline® Simply Smoothies™ and Frozen Beverages expand frozen dessert menus beyond the traditional cup and cone (although we LOVE being served in waffle cones, especially chocolate dipped with sprinkles).

Simply SmoothiesSimply Smoothies™ is a NEW, uncomplicated, dry-mix base product available in 4.8lb re-sealable containers or single serve packets. Just blending with water, ice and ingredients such as frozen fruit, vegetables, cookies or even alcohol, allows operators to target new customers desiring an on-the-go snack sipped through a straw! Finally, don’t stop there! Offering trendy Frostline® Vanilla and Mocha Iced Cappuccinos or Shakes can effortlessly and DELICOUSLY round-out any frozen dessert menu.

References

Hood, J. R. (2014, January 8). Survey finds consumers concerned, but confused, about food safety. Retrieved from Consumer Affairs: http://www.consumeraffairs.com/news/survey-finds-consumers-concerned-but-confused-about-food-safety-010814.html