Spring Forward with Our Newly Refreshed Mango Soft Serve

Refresh your menu with DOLE Soft Serve’s newly reformulated Mango. It’s bursting with more true to fruit flavor just in time for soft serve season. Plus, the tropical fruit is on trend as the hottest flavor of the new year.

Mango is described as “the king of fruits”. Its flavor sends taste buds into pure tropical bliss. In the reformulation, our goal was to achieve a smooth, succulent fruit flavor without the use of artificial colors or flavors and WE DID IT! The improved taste doesn’t compromise our soft serve’s steadfast attributes – vegan friendly, dairy free, nut free, gluten free, fat free, and cholesterol free.

Expand applications outside of the traditional cup or cone. Consider adding tropical floats and smoothies to your menu. Mintel’s Menu Insights for January 2017 illustrates that consumers are showing strong interest in fruity beverages featuring mango and peach. Also, mango and strawberry flavor combinations have grown by 67% on smoothie menus over the last two years[i].

Please request a sample of new DOLE Whip mango. Your customers will vouch for the sweet, delicately tart, incredibly good, new and improved flavor.

[i] Mintel. Menu insights: Beverage Favor by time period. Mintel Reports database. January 2017. Accessed January 11, 2017.

How DOLE and Frostline Work Together to Meet Operator and Consumer Demands

A guest blog from Paul Schmidt, president Floyd B. Case, Inc.

DOLE® Soft Serve – A New Excitement

We have had the pleasure of representing Kent Precision Foods Group (KPFG) for many years. Selling such great products has always been fun and experiencing the company’s growth and changes has been great.

Our new focus is on an old friend, DOLE Soft Serve. With the addition of “Vegan” to our products’ attributes, our new packaging and now our new Lemon flavor, it is sort of like a re-birth of these great products and powerful brand.

A Success Story – LimeBerry Yogurt

We recently made contact with a regional yogurt chain called LimeBerry Yogurt. They have 17 units in the Pacific Northwest and have always used a liquid dairy mix as their exclusive product offering. After a few calls they gave us an audience and a machine to use for testing. I think this opportunity was due, in part, to having the DOLE brand as it gave a dry mix program real credibility.

Needless to say, they loved the products and tested all the flavors over the next two weeks. They have settled in on Pineapple, Orange and Lemon and we are in the process of getting these items set up on our local Sysco house.

Let Them Know about Frostline® Frozen Treats

While we were testing DOLE I brought down a couple of Frostline sample kits along with some Flavor Packets. With the success of the DOLE items they agreed, somewhat reluctantly, to play around with the Frostline items. DOLE was one thing but a lactose free soft serve mix was not what they were looking for.

Always Keep a Flavor Packet in Your Back Pocket

A product supply issue from the manufacturer arose and LimeBerry was without a top-selling seasonal flavor during a critical time of the year. For a frozen yogurt store, not offering a popular, holiday flavor during the slower, colder months could be detrimental to their bottom line.

In a bind, they decided to mix up some Frostline (using 7 quarts of water) and a Peppermint flavor packet. They loved it! Some of their customers (and franchise owners) even preferred it to the previous brand’s peppermint flavor. Frostline and our flavor packet program really saved them and their holiday sales but, more importantly, it opened up a new concept that they would never have considered before; having a dry mix item that they could flavor themselves as a regular item and a back up for when they run out of product.

Hello Frostline

Now, they are buying Frostline Vanilla from Sysco. The owners are helping us convince the rest of the franchisees that they should add Frostline to their rotation and speak passionately about all the things we discuss when presenting Frostline: no storage issues, excellent back up item, easy to mix, lactose free, great flavors and lower cost.

Lessons Learned

For me, there have been a few lessons learned.

1. Our DOLE products are powerful and timely items for today’s yogurt shops.
2. Once DOLE is accepted it opens the door nicely for Frostline.
3. Frostline and our Flavor Packets are not only good enough to compete with the best frozen yogurts, but they truly help fix some of the most basic challenges that these operators face.

Good Selling!

Contact information for Floyd B. Case, Inc., Marketing-Consultants, 1050 SW Stephenson St., Portland, OR 97219, (503)-476-4404

Should Your Soft Serve Be Vegan Friendly?

We tell you that DOLE Soft Serve fruit flavors are vegan, but what does that mean and who really cares? First, you might be surprised but veganism, the practice of abstaining from the use of animal products including eggs and dairy, is growing in popularity. Former president Bill Clinton has taken up the lifestyle as well as celebs like Usher, Ellen, Mike Tyson and Alanis Morissette among others.

Vegan bloggers that help other vegans find places to eat at Disney Parks.

Vegan Disney World helps other vegans find places to eat at Disney Parks.

We thought we would reach out and get an expert’s opinion on what’s happening in the “vegan” community…and who better to help us but our friends at Vegan Disney World. Our DOLE Whip at Disney Parks is enjoyed by millions of people, including those that choose it because it is dairy-free. Below is a quick Q&A:

  1. Tell us a little about “Vegan Disney World”. Vegan Disney World is a blog created by two vegans who found it difficult to know what was vegan in Disney World. We thought that other people were probably in the same situation as us…not knowing what foods are vegan throughout the parks. We decided to create a blog to function as a database for other vegans to find where they can eat. We also feature reviews and tips about our experiences in the parks.
  2. Why do you think it is important for people to eat vegan? We believe all lives are equal, we don’t feel that we need to eat animal products to sustain a healthy life. If more people showed compassion to animals the world would be a better place. We also feel that being vegan benefits the environment because of the waste that factory farming creates.
  3. How difficult is it to follow a vegan diet? What are its biggest challenges? We personally don’t find it hard to follow a vegan diet, with that said we know being vegan isn’t for everyone. If we can just make people aware of the amount of vegan foods that are available to us then maybe people will adopt a low meat diet or even switch to veganism. We both loved cheese before we went vegan, but luckily there are so many substitutes for ‘non vegan’ items that it is incredibly easy to eat vegan. You can even get a vegan cheese pizza from Pizza Planet in Hollywood Studios!
  4. Do you feel vegans are concerned about packaging as well as the food? How easy is it to find out whether or not a product’s packaging is considered vegan? We think that vegans are more concerned with the contents of their food rather than the packaging. It is pretty hard to find out if a product uses vegan packaging unless stated on the package itself. (Sidenote: DOLE Soft Serve packaging is 100% vegan friendly. We go the extra mile!)
  5. Are you optimistic about the future of veganism in foodservice? What changes have you seen in the last few years and what do you anticipate over the next five? Yes, in the years we have been vegan, we have seen a rise in vegan items at the grocery store and in Disney World. When we first went to Disney together in 2012 we basically lived off of veggie burgers and french fries. Now we can enjoy Dole Whip Floats, samosas, pizzas, Gardein based meals and many other items just on Disney property. I can only imagine what kind of vegan options I will see in the future, vegan substitutes have come a long way and I think people are becoming more aware of their food and where it comes from. The more we demand of good healthy options, the better options we’ll see.
  6. Any advice for a new vegan? Don’t give up, try eating some the vegan substitutes of your old favorite foods. Don’t eat those all the time but they can do a huge help in your transition to veganism. Do it for the right reasons, if you choose to eat vegan because of compassion for animals you will find it very easy to cut out animal based products.

As a whole, veganism might not be reason enough to change your menu but when you break it down, you’ll see it isn’t something to ignore. The most recent data we found came from a Gallup poll in 2012 and reported 5% of Americans identify themselves as vegetarians and 2% vegans. This potentially translates to 6 million vegans and 15 million vegetarians that visit restaurants and frozen yogurt shops across the USA on a regular basis.

Aside from this group not wanting to harm animals, many vegans and vegetarians adopt a plant-based diet because they believe it will help them live longer and prevent diseases like heart disease and cancer. Another benefit to this restricted diet is the component of healthy weight maintenance. Meats and dairy are higher in calories and fat; eliminating these foods allow people to eat with less calorie counting and worry.

Just add water to DOLE Soft Serve dry mix

Five yummy vegan fruit flavors

One catch…Although our mango, strawberry, raspberry, pineapple, orange and NEW lemon flavors are classified vegan; the actual “swirl” is up to the operator and their preparation. Our mixing instructions suggest using water, however, some operators may add additional ingredients. In order to keep DOLE Soft Serve vegan and dairy-free, all that is needed is water. If any other ingredients are added (ex. soda, milk, live or active cultures, alcohol), we cannot guarantee the finished product is classified “vegan”. Be sure to ask the operator about prep methods if you are concerned.

We’re optimistic that you’ve found our blog searching for vegan soft serve. If we’re right, please leave us a comment and we’ll ship you samples. Only requirement is a soft serve machine!

Visit Orange Leaf and Join Us in the Fight to End Childhood Hunger in America

Visit your local Orange Leaf and purchase a limited edition cup for $1 and we'll match it!

Visit your local Orange Leaf and purchase a limited edition cup for $1 and we’ll match it!

This September, we are partnering with Orange Leaf Frozen Yogurt to support Share Our Strength’s No Kid Hungry® campaign. Orange Leaf will raise funds throughout the entire month through the sale of a limited edition “End It With Orange” plastic cup for a $1 donation in addition to the beverage item menu cost. DOLE® Soft Serve plans to donate up to $10,000 to the cause by leveraging our social community.

Orange DOLE Soft Serve

Sept. 8-12, we will donate $1 for every limited edition cup sold in Orange Leaf stores across the nation, up to $5,000. Customers can fill their cup with an Orange Strawberry Banana smoothie made with Orange DOLE Soft Serve. Currently, Orange Leaf offers two DOLE Soft Serve flavors in their flavor rotations, Pineapple and Orange, and uses these two flavors to make their new Self-Serve Smoothies.

Pineapple DOLE Soft Serve

Pineapple DOLE Soft Serve

On September 20, Orange Leaf will use their Twitter page @myorangeleaf to spread the word about ending childhood hunger in America. For every retweet of their message that day we will donate $1, up to $5,000.

This is the first time our brand has participated in such a partnership. We encourage our fans to research this cause and consider making a donation online or to visit an Orange Leaf location and purchase an Orange Strawberry Banana smoothie in the LTO cup. It is our hope to reach our donation pledge of $10,000.

The Science Behind the Taste

Disney fans love their DOLE Whips!

Some call it the taste of summer!

Our flavors have been described as “bold”, “fruity”, “creamy”, and “sweet”. With six fruit flavors, all boasting a unique taste, our Lemon, Mango, Orange, Pineapple, Raspberry and Strawberry soft serve flavors satisfy taste buds over and over again. A great testament to these flavors is the fan base for DOLE Whip at Disney Parks. DOLE Whip fans (Sweeney, 2014) are helping spread the love of DOLE Soft Serve throughout the country. Through social media, we hear about new vendors selling our products almost every day. Whether it’s a local soft serve or snow cone shop, a popular nationwide frozen yogurt franchise or an independent entertainment business bringing soft serve to catered events, operators are excited to offer customers this craveable soft serve.

So why is there such a following for DOLE Soft Serve? We like to think the ingredients and formula cater to many factors of the perception of taste! In a recent FONA International newsletter, Taste Factors (Lori Walker, 2014), they analyze the 11 factors of experiencing taste. Here’s a snapshot:

Age As we age, taste buds degenerate.  It takes more flavor to taste the same taste over time!
Meals What a person eats at one meal can affect the taste of the next meal.
Hunger The hungrier a person is the more they will crave and enjoy the taste of sweet or salt.
Smoking The chemicals in cigarettes decrease the taste buds identification ability.
Obesity Severely overweight individuals have less sensitive taste buds.
Pregnancy Nearly 2/3 of women experience changes in taste during pregnancy.
Colds or Allergies Smell and taste go hand in hand. If you can’t smell food because of a stuffy nose, you won’t be able to taste it either.
Disease People with diseases such as cancer or eating disorders have a reduced sense of taste.
Temperature The temperature of a food or beverage greatly impacts taste.
Adaptation The order in which you eat affects your ability to differentiate the taste of each food item.
Solid vs. Liquid Taste buds can only detect flavors that are dissolved in liquid. Thank goodness for saliva!
Orange Goodness

Taste the tangy fruit flavor!

What does this mean for DOLE Soft Serve? Soft serve is just that…cold and soft; two attributes to more sensitive tastes. Fruit flavors are strong so they are detectable to even the least sensitive taste buds of consumers. Also, since DOLE Soft Serve is usually eaten for a snack, there are no other foods involved to compromise the taste, except for a liquid that could be poured over the soft serve, which just brings out the flavor! Aha…the secret to the DOLE Whip!

References

Lori Walker. (2014, May). 11 Factors Influencing Taste Perception. Flavor News.

Sweeney, V. (2014, May 4). Disney’s Dole Whip: A MUST EAT While At Magic Kingdom. Orlando, FL, USA: YouTube.

A Case for Offering Dairy-Free Options

Did you know that the number of people who identify themselves as vegans has nearly tripled since 2009? There are approximately 1.8 million Americans who live vegan lifestyles¹. Also, did you know that between 30 and 50 million Americans have some degree of lactose intolerance²? Being dairy-free is not some passing fad or small specialty niche—it’s a market that’s expected to grow up to 15% to a value of $14 billion by 2018³.

People make dairy-free choices for many different reasons: lactose intolerance, milk allergies, and lifestyle. While reasons may differ, their need is the same – to find sources of dairy-free food options. Are you servicing your patrons’ needs? Are you providing a product that could satisfy the needs of a growing population? If not, we think you should!

Why Choose Dairy Free?

10 Healthy Reasons People Choose Dairy Free

DOLE® Soft Serve is the complete package. The soft serve product line offers unique, dairy-free mixes that deliver intense fruit flavors as well as lactose free traditional flavors to satisfy your customers’ cravings. Here’s a scenario for you to ponder.

Becky is lactose intolerant. She and her husband are out running errands with their four children. As they leave their last stop, the kids ask for ice cream. Becky cringes because she knows if she eats it, she will suffer for the next few hours. She has the choice of abstaining from a frozen treat for herself or she can choose a place that works for everyone. What do you think she will do if she knows of a place that serves a product that agrees with her diet?

You guessed it! She will most likely take her family of six to the place that serves a lactose-free product. The worst-case scenario for any food and beverage establishment is that she makes the decision to avoid eating out altogether and takes her family home for what’s in the pantry! Buying behavior, especially food purchases, are often made to accommodate the individual on a special diet. If this wasn’t the case, the person with the food allergy, dietary restriction or food lifestyle choice would be excluded from the meal.  Offering dairy-free options makes a restaurant or frozen dessert establishment appealing to larger groups or families.

10 Healthy Reasons People Choose Dairy Free

10 Healthy Reasons People Choose Dairy Free

An added expansion to the case for offering dairy-free options reaches into the healthful-eating segment. There are numerous possible health benefits of going dairy-free like decreased anxiety, reduced nausea, better sleep and reduced hyperactivity in children. Offering a product that is vegan or dairy-free attracts people who want to eat smart. There isn’t a day that goes by that we aren’t reminded that there is evidence to support the cliché, “you are what you eat”.

We believe that offering a dairy-free alternative will only help your business. Veganism and dairy-free are on people’s radar and their perception of healthy is too! For more detailed information on meeting the demands of the growing dairy-free market, please check out our website for our newly published “A Case for Offering Dairy Free Options”.

Resources

¹ Vegetarian Resource Group https://www.vrg.org/nutshell/market.htm#market

² National Institute of Diabetes and Digestive and Kidney Diseases, NIH, DHHS. Digestive Disease Statistics. Retrieved August 12, 2005, from http://digestive.niddk.nih.gov/statistics/statistics.htm

³ MarketResearch.com. Dairy Alternative (Beverage) Market by Type (Soy, Almond, Rice), Formulation (Plain, Flavored, Sweetened, Unsweetened), Channel (Supermarket, Health Store, Pharmacy, Convenience Store) & Geography – Global Trends & Forecast to 2019. Accessed February, 2014. http://www.marketresearch.com/MarketsandMarkets-v3719/Dairy-Alternative-Beverage-Type-Soy-7904734/

Let’s Explore! We Can’t Wait to Get You to a Dry Climate!

Let's take you to a "dry" climate!

Play along and join us for a DOLE Soft Serve “Road Trip”!

Road trips are known for making memories, family bonding and exploring new territory! We think soft serve offers many of the same “road trip” benefits! How cool is it that your destination is on the route! For the next few minutes, let us take you for a “road trip” to explore the benefits of switching to dry soft serve mix. Hop in!

First, the cost benefits of using dry mix compared to RTU liquid mix are so impactful, we think you’ll never consider RTU again! For starters, shipping a dry product is much lighter than shipping a liquid product. As a result, you get more product which produces higher yields (2-3x more than liquid). Additionally, dry goods don’t require refrigerated transit. Another huge cost savings! Moreover, dry mix doesn’t need to be refrigerated until AFTER you add water. Our dry mixes have a 12-month shelf life and you only mix what you know you will use; one hopper-full at a time!

How about your bottom line? Shipping savings, higher yields, less waste and a longer shelf life equals lower food costs. DOLE Soft Serve dry mix can also increase your sales potential because it doesn’t contain the ingredients that often exclude consumers based on dietary or lifestyle food restrictions. Specifically, DOLE  Soft Serve fruit flavors are lactose, dairy, gluten and cholesterol free! Rising health concerns and special dietary restrictions push people away from snacks and desserts, however, soft serve has a smart snack reputation!

Still cautious? Possibly, mixing times are a concern. Dry mix becomes “hopper-ready” in just TWO minutes! When you purchase our mix, we send a complimentary mixing bucket with a lid for easy transfer and quick storage. You can mix the soft serve before shutting down for the night, stick it in the cooler and pour it into your machine when you’re opening the next morning!

Sometimes you need to see it to believe it! On your next “road-trip” make a point to visit our fans.

Give “DRY” a try!

Sometimes you need to see it to believe it! On your next “road-trip” make a point to visit our fans. DOLE Soft Serve is currently served at many destinations like zoos, theme parks and waterparks. We are also a favorite at soft serve and frozen yogurt shops. Below are some recommended “points of interest” for your next road trip. If you currently serve DOLE® and you aren’t on our list below, we want to hear from you! Please leave us a comment and we will add your business to our “Points of Interest”. Ready for dry? Contact us for a sample!

POINTS OF INTEREST

Orange Leaf (National)

Menchie’s Frozen Yogurt (National)

Hula Girls Shave Ice, California

Disney Parks, California & Florida

DeNucci’s Soft Serve, Florida

Wild Adventures, Georgia

Sea Life Park, Hawaii

DOLE® Plantation, Hawaii

Adventureland, Iowa

Grant’s Farm, Missouri

St. Louis Zoo, Missouri

Valley Fair, Minnesota

Bronx Zoo, New York

Blosser’s Dari Drive-Inn, Ohio

Oregon Zoo, Oregon

Punk’d Pineapple, Pennsylvania

Dutch Wonderland, Pennsylvania

San Antonio Zoo, Texas

 

DOLE® Soft Serve Mixes Offer Solutions for Commercial Soft Serve Machines

DOLE® Soft Serve mixes operate in ALL commercial soft serve machines as well as the Rival™ home ice cream maker. ElectroFreeze, SaniServe, Stoelting and Taylor are just a few of the available brand-name machines that create perfectly frozen, delicious soft serve everyday!

Yummy DOLE®  Pineapple Soft Serve

Yummy DOLE® Pineapple Soft Serve

Soft serve machines are self-contained units that will store, churn and freeze soft serve mix into a delectable, frozen treat. If you require a medium or high volume machine for production, the machine must be able to freeze additional product to replenish what is being dispensed. Two types of commercial machines are available: gravity-fed machines and pressurized machines. Gravity-fed machines require staff to pour liquid soft serve mix into the top of the hopper and gravity pulls the mix down into the freezing cylinder. Pressurized machines follow the same loading process but an electric pump transfers the soft serve mixture into the freezing cylinder. An added benefit of a pressurized machine is the location of the hopper – usually underneath the dispensing head in a refrigerated cabinet. This location reduces spillage and physical strain when compared to the design of a gravity-fed machine.

Many factors go into the purchase of a soft serve ice cream machine.  You will need to know your budget, projected sales volume, space allowance, desired mixing features, and whether you want to buy new or used. Soft serve machines vary in price, service, and reliability. The Frozen Yogurt Review has compiled reviews and a comparison chart of some of the top commercial soft serve machines. Another useful document is from Foodservice Equipment Reports. It contains an in-depth review of soft serve ice cream including history, commercial machines and health department inspections. http://www.fermag.com/sr/v12i02_sr_softserve.htm.

Purchasing a soft serve machine is an investment and requires diligent research. As with any significant purchase, it is always best to shop and compare! Make sure to read customer reviews, compare warranties and identify a point of contact in case you experience difficulties with your machine. Whether you are just starting out, replacing an old machine, adding an additional machine, or just curious about dry mix; we are excited about your soft serve plans! Please let us know if you want to sample DOLE® Soft Serve mix. We can assure you that your customers will love the taste and your business will love the profitability and usability of our mixes.

Swirl Won’t Curl? Seeing Ice Crystals? Let’s Fix That!

Problem: Product is too soft. Symptoms: Cones won’t stand up. The soft serve looks wet. The product starts melting almost immediately.

Treatment: First, check that your machine’s temperature settings. We recommend setting the temperature between 18 and 21 degrees and the temperature inside the hopper be at 41 degrees. Since your soft serve seems too soft, try setting it more towards 18 degrees. If this checks out, move on to examining your scraper blades. Plastic blades should be replaced every three months and stainless blades every six. If your blades are in good shape, reexamine the mixing instructions on the bag and on the bucket. The amount of liquid you add will directly affect your soft serve texture. (Our complimentary mixing bucket has premeasured lines to help you get the mixture perfect!) If all of that is okay, we suggest contacting your soft serve machine representative for a service call. There are other mechanical issues that can cause soft serve machines to malfunction or work less efficiently.

Problem: Product is too firm. Symptoms: Soft Serve texture is icy and firm.

Treatment: First, check that the machine’s temperature dial is set properly. We recommend setting the temperature between 18 and 21 degrees and the temperature in the hopper be at 41 degrees. Since your soft serve seems too firm, try adjusting the temperature more towards 21 degrees. Next, confirm that your machine’s air holes and lines are clean and open. If they seem blocked, please refer to your machine’s owner’s manual for cleaning instructions. If you are still reading this, we assume you are still troubleshooting. Check the sharpness and life of your scraper blades.  It is recommended that plastic blades be replaced every three months and stainless blades every six. Lastly, review the steps and measurements in our product instructions. If you think that you didn’t add enough liquid or didn’t whisk the mixture long enough, try the mixing steps again and add the new mixture to the other side of the hopper. Lastly, if you still have icy soft serve, please contact your soft serve machine representative to schedule a service call. There are other mechanical issues that can cause soft serve machines to malfunction.

Troubleshooting The Perfect Swirl

DOLE® Soft Serve The Perfect Swirl

A “Sweet-Heart” of a Treat

February is American Heart Month. When it comes to your heart, what you eat matters. Heart Disease is the leading cause of death for both men and women in the United States and Stroke ranks #4. The American Heart Association published prevention measures that can help you stay healthy!

A Sweet-Heart of a Treat

A Sweet-Heart of a Treat

The first step toward a healthy heart is eating a healthy diet. We love that our soft serve can support your dietary goals! Obesity and cholesterol are two important factors in heart wellness. Our product has no cholesterol, 0g trans fat, no saturated fat and is fat free!

A second step to a healthy heart is adding more fruits and vegetables! Soft serve is great topped with fresh fruit or fruit juice. Without adding cholesterol or calories, patrons topping their soft serve with fruit or 100% natural fruit juice can enjoy a guilt-free dessert packed with vitamins, minerals, and antioxidants. If you’ve been to Disney Parks you’ve heard of DOLE Whip and DOLE Whip Floats. People all over the world love fresh pineapple juice served over Pineapple Soft Serve!

For nutritional and ingredient information click here. For more information on heart healthy diet and nutrition visit: http://www.mayoclinic.org/diseases-conditions/heart-disease/in-depth/heart-healthy-diet/art-20047702?pg=1