Refresh your menu with DOLE Soft Serve’s newly reformulated Mango. It’s bursting with more true to fruit flavor just in time for soft serve season. Plus, the tropical fruit is on trend as the hottest flavor of the new year.
Mango is described as “the king of fruits”. Its flavor sends taste buds into pure tropical bliss. In the reformulation, our goal was to achieve a smooth, succulent fruit flavor without the use of artificial colors or flavors and WE DID IT! The improved taste doesn’t compromise our soft serve’s steadfast attributes – vegan friendly, dairy free, nut free, gluten free, fat free, and cholesterol free.
Expand applications outside of the traditional cup or cone. Consider adding tropical floats and smoothies to your menu. Mintel’s Menu Insights for January 2017 illustrates that consumers are showing strong interest in fruity beverages featuring mango and peach. Also, mango and strawberry flavor combinations have grown by 67% on smoothie menus over the last two years[i].
Please request a sample of new DOLE Whip mango. Your customers will vouch for the sweet, delicately tart, incredibly good, new and improved flavor.
[i] Mintel. Menu insights: Beverage Favor by time period. Mintel Reports database. January 2017. Accessed January 11, 2017.
Visit your local Orange Leaf and purchase a limited edition cup for $1 and we’ll match it!
This September, we are partnering with Orange Leaf Frozen Yogurt to support Share Our Strength’s No Kid Hungry® campaign. Orange Leaf will raise funds throughout the entire month through the sale of a limited edition “End It With Orange” plastic cup for a $1 donation in addition to the beverage item menu cost. DOLE® Soft Serve plans to donate up to $10,000 to the cause by leveraging our social community.
Orange DOLE Soft Serve
Sept. 8-12, we will donate $1 for every limited edition cup sold in Orange Leaf stores across the nation, up to $5,000. Customers can fill their cup with an Orange Strawberry Banana smoothie made with Orange DOLE Soft Serve. Currently, Orange Leaf offers two DOLE Soft Serve flavors in their flavor rotations, Pineapple and Orange, and uses these two flavors to make their new Self-Serve Smoothies.
Pineapple DOLE Soft Serve
On September 20, Orange Leaf will use their Twitter page @myorangeleaf to spread the word about ending childhood hunger in America. For every retweet of their message that day we will donate $1, up to $5,000.
This is the first time our brand has participated in such a partnership. We encourage our fans to research this cause and consider making a donation online or to visit an Orange Leaf location and purchase an Orange Strawberry Banana smoothie in the LTO cup. It is our hope to reach our donation pledge of $10,000.